2019 was a breakout year for alternative protein startups. What’s in store for 2020?
January 17, 2020
Alternative protein startups had a big year in 2019. The sector had its first IPO, its first unicorns, and a raft of new products hitting and expanding into the market through numerous channels, including grocery stores, food producers, and fast food giants. One could be forgiven for thinking that the global meat industry was in real jeopardy.
But it isn’t. Global meat consumption is growing, thanks to a swelling global middle class that can afford to put more meat on its plates. That trend also pans out in North America and Europe.
“With the meat consumption rates in the E.U. and U.S. we see that they’re more or less stable. They’re not decreasing,” observes Beyhan de Jong, an animal protein specialist at Rabobank, one of the founding organizations of F&A Next. “Some types, like poultry and seafood are forecast to grow.”
Globally, meat production is expected to continue increasing, in fact…